Impacts of colors on people should not be underestimated. Although, there is a proverb “beauty is in the eye of the beholder” remarkable results obtained from experts clearly show that this debate is delayed. Colors tell about your character in their own language before you say it to your collocutor.
Here is the world of colors and how companies use them;
Kansas University Museum of Art department equipped an electronic system under the carpet for a research. They made the wall changeable, white and brown. When white background is used people started to move slowly in the museum, stayed more and walked around for a long time. When the background is brown, people move much more quickly in less time and they left the museum soon. Notice that all of the world’s fast-food restaurant chairs and tables are brown and their wall paintings are brown-champagne-pink mixture. You can’t see white wall in any fast food. Burger King, Kentucky Fried Chicken and other similar snack bars consciously make all the walls from top to bottom brown for years.
Red, gives you an appetite. All well-known food companies in the world have red logos such as Coca Cola, Pizza Hut, Mc Donald’s, Burger King.
Green, gives you confidence. That’s why it is one of the two colors that preferred as bank logos. It is a relaxing color for the bedroom. Hospitals prefer green logos and interior designs. Because it’s relaxing.
Black represents power and passion. It’s a kind of expression of greed. It destroys the light. In order to concentrate Einstein made his curtains black.
Freud qualifies blue as a calming color. More than half of the world’s companies use blur in their logos.
White represents stability, continuity, and cleaning.